Stop investing in AI products nobody asked for.
AI makes it dangerously easy to build something nobody wants. The AI Discovery Sprint helps your team test demand, check profitability, and spot fatal flaws before you invest months and budget.
AI makes building easy. Surviving? Not so much.
AI features ship fast. Fine-tuned models deploy in days. But "it works" is not a business model. And AI introduces risks traditional products never faced.
of AI products fail. Not because the tech doesn't work, but because nobody checked if customers would pay.
spent on the business side. Most teams jump from "the API works" to "let's ship it" without ever checking the math.
of your business are affected by AI. Not just your product. Your pricing, costs, partners, customers, distribution
can break everything. OpenAI raises prices. Google ships your feature for free. One platform shift and it unravels.
Three levels of zoom.
One AI-proof business.
The sprint gives you three lenses to examine your AI business. Each one catches risks the others miss.
Does anyone actually want this?
Start with the customer. What problems do they have? Does your AI solve a real pain, or just automate something nobody cares about? No demand, no business.
Can you build a real business?
A working prototype is not a business. We examine all 9 areas: costs, revenue, partners, channels, and how AI changes each one in ways most teams overlook.
How does the world affect you?
AI moves fast. New models drop monthly, regulations shift, platforms copy features. We map the external forces so you're not blindsided by what you missed.
AI changes everything.
Most AI teams only think about the design and tech. But when AI is your product, every part of your business works differently. Miss one, and it all falls apart.
Who you depend on
Your AI provider isn't just a vendor. They control your product quality, pricing, and roadmap. When they shift you pay.
What you actually do
You're not writing traditional code. You're prompting, fine-tuning, and curating data. Different work, different risks.
What you need
Data, compute, and model access are your critical resources now. Losing access can halt everything.
What you're selling
The platform can add your feature natively and make it free overnight. Your "moat" can vanish in a single update.
How you serve people
AI enables incredible personalization. But if customers don't trust your output or understand how it works, they leave.
How you reach people
AI agents and copilots are replacing app stores and websites. Your distribution strategy is being rewritten fast.
Who your customers are
Not every user is worth serving. Heavy AI users cost more than they pay. Some of your customer segments are money pits.
What it costs you
AI usage costs scale unpredictably. Cheap to demo, deeply ruinous at scale. Your unit economics can shift quickly.
How you make money
Traditional pricing models break when AI replaces what people used to pay humans for. You need new approaches.
Two ways to discover
Whether you're a solo AI founder or a company building AI into your product , there's a path to protect yourself from building the wrong thing.
Nice to meet you
I'm Omer Frank. For 20 years, I've helped teams and companies figure out how design can solve real problems, and move the business forward. My work spans product design, and strategy, with experience across industries like medical cannabis, cybersecurity, pro audio, and telco.
I've led discovery sessions and design sprints with both startups and big companies and contributed to a $162 million exit along the way.
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